SEO, or Search Engine Optimization, is the process of improving a website’s visibility on Google and other search engines.
When users search “what is SEO?”, they are usually trying to understand how websites appear on the first page of Google. SEO is the answer.
SEO works by aligning your content with what people are actively searching for. It combines technical optimization, content quality, and user experience to help search engines understand and rank your website.
The three core pillars of SEO:
On-page SEO – keywords, content structure, internal linking
Technical SEO – site speed, mobile optimization, clean code
Off-page SEO – backlinks, authority, trust signals
In the Philippines, SEO is one of the most cost-effective marketing strategies. Unlike paid ads, SEO brings long-term traffic, leads, and brand credibility without paying for every click.
SEO is not about tricking Google. It’s about helping users find the best possible answer to their questions.
For businesses, SEO means visibility.
For marketers, SEO means opportunity.
For students, SEO is a high-demand skill in the global market.