User experience (UX) refers to how people feel when interacting with a website, product, or service.

When users ask “what is user experience?” or “user experience design”, they want to understand why some websites feel easy and others frustrating.

UX design focuses on:

• clarity

• usability

• speed

• accessibility

In marketing, UX directly impacts conversion rates, SEO rankings, and brand trust. A beautiful website that confuses users will fail. A simple, intuitive experience will convert.

Google strongly integrates UX into its ranking algorithms. Metrics like bounce rate, time on page, and mobile usability all influence SEO performance.

Good UX is invisible. Bad UX is unforgettable.

For marketers, understanding user experience is no longer optional—it’s essential.